B2B lead generation, with an experienced salesperson by your side.
I help you find relevant companies and start conversations through email and LinkedIn. I handle the research, messages and follow-up, and can join prospect calls as conversations develop.
Let’s discuss your outreach
10+ years in B2B sales, from first contact to proposals and negotiations.
Where is finding new clients getting stuck?
Most business comes through referrals
I help you choose companies to approach and give them a relevant reason to start a conversation.
Prospecting stops when you get busy
I take on research, outreach and follow-up, bringing you in when your knowledge or decision is needed.
You want to test a new customer segment
I research potential buyers, prepare messages and run an agreed outreach test. We review the replies and decide what to do next.
Lead generation: setup and ongoing support.
Start with a process your team can use, or work with me to run it.
Lead-generation setup
A researched starting point for your email and LinkedIn outreach.
- A targeting brief defining relevant companies, roles and exclusions.
- Researched accounts and contacts, with sources and reasons to approach them.
- Opening messages and follow-ups for the agreed audience.
- An outreach tracker and handover to your team.
For teams that can run outreach but need help with targeting, research and messages.
Ongoing lead generation
I run the agreed outreach and keep conversations moving.
- Account research and email and LinkedIn messages.
- Outreach, follow-up and reply handling.
- Questions to establish fit and clarify the prospect’s situation.
- Conversation handovers with context, open questions and an agreed next step.
For businesses that need someone to handle day-to-day prospecting.
We agree the audience, channels, workload and responsibilities before starting. Selected sales calls, proposals and negotiations can be added to the scope.
Discuss your sales challengeSales experience behind the outreach.
Experience beyond the first reply
My work has covered prospect research, discovery, proposals and negotiations. I use that experience to decide what to ask, what to qualify and when to involve you.
Practical outbound experience
At Sloboda Studio, I sold development services, wrote an outbound playbook and trained lead-generation colleagues.
Direct involvement
You work with me on targeting, messages and execution. I can stay involved as a prospect moves into a sales conversation.
How we start.
01 /
Review the current situation
We look at your offer, previous customers and recent outreach to identify where help would be useful.
02 /
Agree the first scope
We choose an audience and define the work, responsibilities and review point.
03 /
Start and review
I carry out the agreed work. We review progress and replies, then decide what to continue or change.
Let’s talk
Support before, during and after events.
I can research relevant companies and attendees, arrange prospect meetings and manage follow-up after trade fairs, conferences or roadshows.
In-person support is available in North Rhine-Westphalia and the Netherlands, in English and by arrangement.
Where do you need help finding clients?
Tell me what you sell, who you want to reach and what you have tried so far.
We’ll discuss your current approach and decide whether setup, ongoing outreach or additional sales support makes sense.
Thank you. Your message has been sent. I will reply by email.
Prefer email? [email protected]